One Young World is a global youth leadership summit, bringing together 1,200 delegates primarily under 25 from over 170 countries worldwide. Unlike any other event in the world, One Young World gives delegates the kind of media platform and forum afforded ordinarily only to those who lead countries and corporations.
Supported by counselors including Archbishop Emeritus Desmond Tutu, Sir Bob Geldof Muhammad Yunus and the Norwegian Crown Prince Couple, delegates told the world what the leaders of tomorrow think and feel – and what they demand of the leaders of today.
Founded by David Jones, Global CEO of Havas, and Kate Robertson, UK Group Chairman, Euro RSCG, One Young World is a unique event that offers international decision makers powerful insight into where our world may be heading.
The Congresshouse in Zurich has been filled from the 1st until the 4th of September. Deligates have shared powerful ideas and moving stories have also been told.
One of the powerful idea was the creation of a global movement worldwide called the Wake up Call. This is how it all started and how you should join the movement:
Sir Bob Geldof delivered a somber and funny and heartening speech to 1,300 One Young World participants. “I’m here to see what you guys do,” he said, urging delegates and ambassadors to cooperate and collaborate. “You’ve got to get us out of this mess because we have failed.” Reminding everyone that One Young World is more about the impact you make than about how you talk about it, he added, “If you are going to say something than you better do something.”
South African ambassador Sizwe Mpofu-Walsh emerged from the speech looking grave and determined. He was unshaven and visibly jet lagged, but emanated a kind of centeredness that has already won him fans and followers throughout South Africa. “‘Wake Up Call’,” Sizwe said. “Imagine a campaign that bends to what people want rather than the other way around. A million people go out on the same day and say, ‘This is a wake-up call. This is your wake-up call.’ It means different things for different people—it goes as deep as an individual message to yourself.”
So we have launched a new campaign: #wakeupcall. Inspired by Bob Geldof’s speech during the Opening Ceremony of One Young World, my good friend Sizwe (Africa) had an idea — and together with Parker (Europe), Michael (Asia), Chris (Australasia), Daniel (Colombia), Ayah (Middle East), and the support of Cat (Africa), Kwadwo (Africa), Erik (Africa), Ajarat (Africa), and many other OYW Ambassadors and Delegates, we have now created a campaign!We officially launched #wakeupcall with a short presentation during the OYW Closing Ceremony and it is already taking the world by storm. The hashtag #wakeupcall trended globally on twitter within minutes of my announcement for people to type in “#wakeupcall.” SO EXCITING FOR US!This is a movement for change, for people to step up and demand action… beginning now and culminating on 21212 (February 21, 2012) with a mass global call for realization of, and action upon, the desperate need for collaborative global efforts to affect good. Watch these videos and read the articles describing the project’s idea generation, development, launch, and bright future.”